We created a mural for the WPP campus in Amsterdam around one concept:
Creative Transformation.
The idea? We turned the canteen into a huge crocodile eating the dishes.
Using a 'nudge' approach, we encourage employees to throw away their waste and put their tray on the moving platform.
Creative Transformation.
The idea? We turned the canteen into a huge crocodile eating the dishes.
Using a 'nudge' approach, we encourage employees to throw away their waste and put their tray on the moving platform.
👯♀️ CREW
Client: WPP
Agency: Ogilvy Social.Lab Amsterdam
Project Manager: Tim Van Der Sijde
Creatives: Justine Senee, Erwan Elmayan
Illustration: Erwan Elmayan (Nipples Paradise)
Executive Creative Director: Tolga Büyükdoganay
Painting company: Eipi Belettering NL